Alaska Airlines came to us with the challenge of promoting their spokesperson, NFL Quarterback Russell Wilson, as the leader of their new rewards program.
We were given hours of beautiful, slow-motion footage that allowed us to create a library of throws at every angle and speed we needed.
I creative directed the animation and post-production phase of the job, working with designers, compositors, and 3D artists to build a CG, nighttime football field in the shape of the United States and have Russell throw to any city in the country.